As the digital space has become one of the most primary sources of information in the medical community, most healthcare employers are increasingly using online reviews as part of a comprehensive marketing strategy. In fact, according to recent consumer trend reports, up to 90 percent of patients use online reviews to evaluate physicians! Here are some effective ways to use patient reviews to boost your practice’s online reputation:

Showcase reviews on social media channels.

While reviews should always be shared as anonymous due to patient privacy reasons, there’s no reason you can’t showcase reviews online through your practice’s social media channels. Reviews can be a critical part of your online marketing strategy, building your practice’s credibility to the public and driving more people to your website. By sharing reviews on your social media pages and other online channels, you can shed light on your providers’ commitment to patient satisfaction.

Feature reviews on your website.

Because many people may not see reviews by searching online, it’s important to feature them on your practice’s website. Including reviews on your homepage and scattering some throughout your site will complement your current website content and reinforce to site visitors the positive benefits and attributes of your practice. In general, prospective patients will generally be more influenced by current patients’ reviews when deciding on whether to see one of your providers.

Generate reviews through various sites.

There are multiple sites in which you can generate patient reviews online. By proactively seeking reviews through various review websites, you’ll organically boost your practice’s search engine rankings and gain more positive traction on the Internet. With reviews being a main driver of new business in healthcare, there’s a major benefit to seeking reviews through a variety of channels that rank high on Google.

By strategically leveraging reviews online, you can attract more patients and enhance your practice’s business development efforts.

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