How To Write A Value Proposition Statement

Resume writing value proposition tips

Your resume is the first impression you make on potential employers, so it’s crucial to make it count. A value proposition statement can help you stand out from the crowd by highlighting your unique selling points and what you can bring to the table. Here are some tips from The AGA Group’s recruiting and staffing experts on how to craft a compelling value proposition statement for your resume:

Getting Started

  1. Understand your target audience: Before writing your value proposition statement, research the company and the position to get a sense of what they’re looking for in a candidate.
  2. Identify your unique selling points: What sets you apart from other candidates? Make a list of your strengths and accomplishments to help you identify your unique selling points.
  3. Use numbers and bullet points: Quantify your achievements with numbers and statistics to make your statement more impactful. Use bullet points to highlight your key selling points.
  4. Keep it concise: Your value proposition statement should be no more than two or three sentences long. Keep it focused on the needs of the employer and your unique selling points.


Here’s an example of a value proposition statement for a marketing professional:

“An experienced marketing professional with over 5 years in digital marketing and a proven track record of increasing website traffic by 30% and generating $1 million in revenue. I am confident that I can help your company achieve its marketing goals.”

Crafting a compelling value proposition statement takes time and effort, but it’s worth it to make a great first impression. Remember to keep it concise, focused, and tailored to the needs of the employer.


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